How Local Search Marketing Techniques Can Boost Your Web Visibility
What is local search marketing?
Small businesses that are just starting to market their products over the internet should seriously consider utilizing local search marketing strategies. Businesses that specialize in baking, dry cleaning, repair, food, and many others should realize that targeted advertisements and word of mouth referrals work better than the conventional marketing methods.
Algorithms in popular search engines such as Google have recently changed and now the location carries a lot of weight in showing up in search engine results. Local businesses are now given more emphasis and priority in showing up in the results of a person doing a certain query depending on his or her current location. As a business, you should be aware of this and take measures to ensure that you are benefiting from this algorithm effect and change your current local search marketing strategies.
Starting with local search marketing.
First off, do a local search on your favorite search engine in relation to the business that you are currently running and include the geographical location like the state and the city you are in. Take the time to study the results that will be generated.
The list that will come up will probably be comprised of all the competition that you have which have been sorted from A to Z. Look for your business and determine whether it has a high ranking on the results. Keep in mind that internet users will most often pay attention to the ones that are listed on top and ignore those that are located lower down the list. This means that if you are located near the bottom, the chances of you generating the traffic that you want are slim as compared to your competitors that have managed to secure the top spots. This is an indication that certain adjustments would have to be done in your local search marketing
If you review your link on the search engine result, it should have the important data listed when you click the small link entitled ‘more’. Find out if your website address, phone number, office address and customer reviews are listed under it. It should have this relevant information so that customers who see your link will be able to contact you faster and easier.
Improving your local search marketing results.
Customer reviews play a big role in local search marketing and how they are used to improve rankings and search engine results. In a business sense, a company which has excellent reviews posted on their websites will be propelled towards the top position. If on the other hand your competitors have customer reviews integrated in their websites then it is best that read up and find out what consumers are saying about the competition whether good or bad and use the information to your advantage.
At the same time, you should also monitor the customer reviews that you get. A negative comment or review will have an impact on your business and can affect your reputation. You should take utmost care on what your customers are saying about your company and take great efforts to keep them satisfied to avoid this kind of problem.
You may ask some of your trusted clients and customers who frequently use your services to post a review for your company. They will surely oblige your request especially if they are currently happy with your company’s services. There are plenty of other local search marketing techniques, but reviews are one of the most important aspects in boosting a small business’s search engine result ranking higher up the listing.
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Here are some links to further resources relating to online marketing topics, and improving SERP's ranking
Yahoo! Canada Answers - What is affiliate marketing? How can I ...
How To Boost your SERPS in Google - YouTube
SERP vs PageRank | SBA.gov Community
Scraper site - Wikipedia the free encyclopedia
Learn SEO the Right Way
SEO - Backlinks to increase website ranking